After careful
consideration and general feedback from our target audience, we decided to
change our production company name which subsequently changed the final outcome
of the logo. Our new logo uses the contrasting tones of black & white to
create a subtle logo. Black & white also has convention of being
classy. Because of this, our new logo has a sense
of professionalism to it which further improves its appearance. Also
the black & white colour scheme is gender neutral which could appeal to
wider audience. "Mallard Media" has an alliteration sound to it so it
is more likely to make an impression on new audiences.
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